LEADERS

Bentley Cheng

Senior Vice President
VA Legacy

VA Legacy, founded in 2023, is named in honour of my dad's blood, sweat and tears for building the VA Group over the past 30 years. We leverage cutting-edge technology to create an ecosystem that equips all our financial services consultants with the ability to deliver world-class customer experiences and services.

I entered the industry in 2019 with a clear vision: To empower Singaporeans with unbiased financial literacy.

As a seasoned innovator with experience in both retail and start-ups, I strongly believe in bridging the gap between traditional methods and new ideologies. Leading a team of 40 experienced financial services consultants and four Assistant Vice Presidents (AVPs), many of whom have more industry experience than I do, has enabled me to go beyond my own years of growth.

Vision:
By leveraging the expertise of the first generation and the brilliance of the second, VA Legacy aspires to be the professional role model in Asia for financial planning and investment.

Mission:
To become the market leader in the financial planning and investment industry in Asia.

At VA Legacy, our core values of integrity, professionalism, and client-centricity drive us to provide the best service through rigorous training led by experienced industry leaders. As a second-generation company, we combine industrial experience with new-age business development, offering high-touch solutions to navigate challenges and deliver exceptional results.