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Management Team

Koh Hoe Shin

President and CEO

As the President and CEO of Manulife Financial Advisers, Koh Hoe Shin is responsible for overseeing the firm’s full operations and charting its strategic direction.

With a wealth of experience in the industry, Hoe Shin leads the firm with his in-depth knowledge and expertise.

Hoe Shin has spent close to 20 years in the life and general insurance industry. He has held management positions in many leading insurance companies in Singapore, Philippines and Brunei, with his most recent appointment as the VP of Distribution Development for Manulife Singapore.

In this capacity, he oversaw major strategic projects and managed the development of all the firm’s distribution channels. His other areas of expertise include training and development, sales management, profit centre management, as well as strategic planning and marketing.

Hoe Shin is a graduate of the National University of Singapore and holds a Degree in Business Administration, majoring in Finance.

Management Team Members

Koh Hoe Shin

President and CEO

Sainava Bee Bee

Chief Operating Officer

Cerilene Eh

Head of Compliance

Lee Mey Tze

Head of Finance

Sharon Toh

Head of Operations

Ng Ai Ling

Head of Product Development

Stephen Chew

VP, Head of Sales

Tan Sia Keng

VP, Head of Sales

Tony Cheng

VP, Head of Sales


About Us

Manulife Financial Advisers is a Singapore-based financial advisory firm known for its quality advice and professional services.

Operating Hours:
9am to 6pm Mondays to Fridays
(excluding Public Holidays)

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